Ultra Guild · Operating standard

A shared standard for the sites I operate.

Ultra Guild records the checks I use across digital properties: domain ownership, publishing, search metadata, contact routes, payments and maintenance. The aim is simple: someone should know how each site works and be responsible for keeping it working.

Discuss the standard See what is checked ↓
Version
0.1
Properties
7
Last review
2026-09-28
Maintainer
Matt Ketchum

§1 Why it exists

A website needs more than a launch checklist. Domains renew, people leave, plugins change and forms stop delivering. I use a shared review to keep those ordinary responsibilities visible.

The record identifies the property, the checks completed and the work still open. A dated review is not a promise that nothing can go wrong afterward.

§2 What gets checked

  1. 2.1DNS, domain, CMS, and public infrastructure hygiene
  2. 2.2Shared structured data, entity IDs, and schema references
  3. 2.3Crawlable content, sitemap discipline, and technical SEO basics
  4. 2.4Analytics, conversion paths, payment readiness, and inquiry reliability
  5. 2.5Consistent brand systems, messaging, trust copy, and proof pages
  6. 2.6Documented owners, review cadence, remediation status, and operating notes

§3 How status changes

The register below preserves the dated baseline review. It is not a fresh certification of the linked sites. It separates operated and member properties from provisional entries with work still open.

  1. 3.1Full members stay in the public Organization.member schema only while the baseline passes.
  2. 3.2Provisional properties remain visible on the public page, but are not treated as full members in the schema graph.
  3. 3.3Missing legal, contact, canonical, payment, or measurement controls create remediation notes and a shorter review cycle.
  4. 3.4Archived or inactive properties are removed from active member schema until they are reviewed again.

§4 Squarespace setup

Squarespace is useful for speed, but the default setup does not make a site reviewable, portable, or machine-readable. These directions turn a managed website into a property that can be checked against the baseline.

4.1 Canonical settings

  1. 4.1.1Choose one HTTPS primary domain in Settings, Domains, then force every alternate domain to redirect there.
  2. 4.1.2Confirm /robots.txt and /sitemap.xml are publicly reachable after launch.
  3. 4.1.3Set page titles, descriptions, social images, and URL slugs in each page SEO panel before adding schema.
  4. 4.1.4Publish only one version of each core page. Avoid duplicate hidden pages, seasonal copies, and abandoned index pages that compete with the canonical page.

4.2 Schema injection

  1. 4.2.1Add sitewide Organization and WebSite JSON-LD in Settings, Advanced, Code Injection, Header.
  2. 4.2.2Add page-specific JSON-LD in the page settings header field when a page represents a service, listing, product, article, event, or location.
  3. 4.2.3Use stable @id values such as https://example.com/#entity, https://example.com/#website, and canonical-page-url/#webpage.
  4. 4.2.4Do not paste multiple conflicting Organization nodes from plugins, templates, and manual snippets.

4.3 Ultra Guild reference

  1. 4.3.1Only full members add memberOf pointing to https://www.mkultraman.com/ultra-guild/#organization.
  2. 4.3.2Provisional properties may link to the public standard, but must not emit a full memberOf claim until remediation is complete.
  3. 4.3.3After any status change, update the public page copy, JSON-LD, sitemap, and internal review notes in the same work session.

4.4 Operational controls

  1. 4.4.1Connect analytics through Squarespace integrations or header injection, then verify contact, booking, purchase, and signup events.
  2. 4.4.2Test every form recipient, autoresponder, confirmation page, payment step, and embedded third-party widget after template changes or domain changes.
  3. 4.4.3Keep screenshots or URLs for schema validation, robots, sitemap, privacy page, contact path, and conversion tests in the review record.

§5 Property register

Property Status Passed Partial Missing Reviewed Next review
MKUltramanmkultraman.com operated 11 3 0 2026-09-28 2026-12-28
JaCampjacamp.com provisional 10 4 1 2026-09-28 2026-10-28
Wild Food Japanwildfood.jp provisional 10 4 1 2026-09-28 2026-10-28
JP Datajpdata.org provisional 7 5 2 2026-09-28 2026-10-28
Akiyazakiyaz.com provisional 9 6 0 2026-09-28 2026-10-28
Music in Japanmusicinjapan.com provisional 10 4 1 2026-09-28 2026-10-28
Yugawara Clubyugawaraclub.com member 11 3 0 2026-09-28 2026-12-28
MKUltraman 3 open notes

Digital infrastructure, digitalization and operations for organizations working in Japan.

Operated property. Public baseline checks pass, with private analytics and DNS governance reviewed internally.

  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.
JaCamp 5 open notes

English-language Japan campground directory and booking guidance platform with structured listing data and traveler-focused content.

Provisional until a privacy policy and terms are published. Operator identity and inquiry paths now pass.

  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.
  • Privacy and legal pages where needed: No /privacy or /terms page found on 2026-09-28, although the site takes paid booking-help orders.
  • Payment and form reliability review where needed: Booking and inquiry paths need reliability review.
Wild Food Japan 5 open notes

Bilingual sourcing service and producer shop directory connecting restaurants and buyers with Japanese regional producers of gibier, sea salt, eggs and matcha.

Formerly Wild Meat Japan. wildmeatjapan.com now redirects to wildfood.jp. Provisional until the site schema restores its Ultra Guild membership reference.

  • Ultra Guild membership reference: Site JSON-LD no longer includes memberOf pointing to the Ultra Guild organization after the domain move.
  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.
  • Payment and form reliability review where needed: Producers sell through their own shops. The paid sourcing assessment request path needs a private reliability review.
JP Data 7 open notes

English interface for Japanese government dashboards, with translated labels, readable charts, source links, and reviewed notes.

Provisional until the operator is named on-site and contact and privacy pages are published.

  • Clear public operator identity: About page explains the project and sources but does not name the operator.
  • Stable canonical entity IDs: Site JSON-LD still declares wildmeatjapan.com entities. That domain now redirects to wildfood.jp.
  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.
  • Clear contact or conversion path: No contact page or email link found on 2026-09-28.
  • Privacy and legal pages where needed: No privacy page found on 2026-09-28.
Akiyaz 6 open notes

Japan real estate advisory and property platform for distinctive homes, land, regional insight, and ownership support.

Privacy and terms pages now pass. Provisional until the canonical host is consistent and lead capture is verified.

  • Canonical HTTPS domain: Pages declare https://akiyaz.com/ as canonical, but that host redirects to www.
  • Stable canonical entity IDs: Site JSON-LD still declares wildmeatjapan.com entities. That domain now redirects to wildfood.jp.
  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.
  • Payment and form reliability review where needed: Lead capture and advisory inquiry reliability need private review.
Music in Japan 5 open notes

Tokyo live music discovery platform with venue guides, event data, alerts, editorial context, and tour support.

Canonical metadata now passes. Provisional until a privacy policy is published for alert and tour customers.

  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.
  • Privacy and legal pages where needed: No privacy page found on 2026-09-28, although the site sells alerts and tours.
  • Payment and form reliability review where needed: Alert signup and tour support forms need conversion reliability review.
Yugawara Club 3 open notes

Independent, bilingual guide to Yugawara, Kanagawa: ryokan, day-use baths, restaurants, events, itineraries and transport.

Added to the register on 2026-09-28. Public pages, legal routes and metadata pass, and sitewide Organization schema with stable IDs and an Ultra Guild membership reference went live the same day.

  • DNS, CMS, and public surface review: Public HTTP surface checked. DNS and CMS ownership require private operator review.
  • Conversion measurement or equivalent review: Analytics and conversion events require private property access to verify.
  • Brand and messaging consistency: Public copy reviewed. Full brand system review is ongoing.

Keep the record current.

Membership means a property is expected to meet and maintain the standard. Provisional members can be remediated. Inactive or non-compliant properties can be removed.

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