Case file 06 / 07

Coaching practice

Translating a strong in-person coaching practice into a clearer, more visible and consistently managed online business.

Type
Client work, anonymized
Role
Ongoing digital strategy and website operations
Scope
4 areas

Engagement

Ongoing digital strategy and website operations

Brief

The relationship with an independent coaching practice began in early 2025 through an in-person introduction. It developed into client work after I identified weaknesses in the business’s digital presence.

Work

I provide digital strategy, website operations, technical translation and implementation. The work has included a website audit, strategic repositioning, site redesign and management, SEO improvements, business-account and content-distribution systems, and ongoing conversion work.

Result

The client reported sixfold traffic growth within the first few months, together with broader visibility, easier publishing, greater accountability and less isolation as a solo business owner.

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