Case file 05 / 07

Food product producer

Bringing a collaborative food product to customers through a music audience, Tokyo restaurants, events and direct sales.

Type
Client work, anonymized
Role
Commercial development for a branded food product
Scope
4 areas

Engagement

Commercial development for a branded food product

Brief

I helped bring a collaborative branded food product to customers through an established music audience and Tokyo’s restaurant scene.

Work

My work connected the website and online purchase journey with restaurant outreach, event promotion, direct sales, and hands-on delivery and restocking.

Result

That work contributed to a successful launch event, repeat restaurant orders, and conversations about further events and restaurant partnerships. It gave the collaboration practical commercial momentum and put the product in front of customers, venues and prospective stockists.

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