Case file 04 / 07

Technology product company

Digital strategy, web consolidation and product positioning for a Tokyo company with a broad technology portfolio.

Type
Client work, anonymized
Role
Ongoing digital strategy and web consolidation
Scope
4 areas

Engagement

Ongoing digital strategy and web consolidation

Brief

My ongoing work with a Tokyo technology product company focuses on digital strategy, web consolidation and product positioning.

Work

The company needed a coherent structure for scattered websites and a broad product portfolio. I delivered a public domain inventory, an initial CMS and technology assessment, and a consolidation plan with a migration-mapping framework.

Result

The plan prioritizes the shared platform before specialist product sites, establishing the common structure and migration sequence before consolidating the wider portfolio.

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