Matt Ketchum (MKUltraman), digital infrastructure consultant based in Tokyo, Japan

About

Matt Ketchum (MKUltraman)

Digital Infrastructure Consultant · Tokyo · 10+ Years

I've spent 10 years watching Japanese businesses suffocate under their own tool chaos. I've helped 40+ SMEs eliminate redundant software, automate workflows that were eating 15+ hours per week, and build reporting systems that actually show what's working.

I work with a small number of clients at a time, typically 6 to 8 per year. When your systems are this broken, depth matters more than scale.

40+ SMEs transformed
60 days Audit to action
10yr Japan market

What I Do

I audit, fix, and manage the digital infrastructure that SMEs run on. That means the tools, the workflows between them, and the reporting layer that makes the business legible. Most organizations I work with are paying for 8-15 tools and using 4 of them properly. Their processes grew organically (a polite word for broken). And nothing is measured, so nobody knows what's actually working.

I fix all of that. Most work starts with a 45-minute decision session. If the issue is structural, the next step is a Stack Audit that maps everything, quantifies the waste, and delivers a clear action plan. From there, I either build the new infrastructure myself or stay on to manage it.

Industries I Work With

Food & Beverage Restaurants, producers, importers, event caterers
Media & Content Publishers, podcasts, video production, agencies
Professional Services Consultants, coaches, legal, accounting
Events & Hospitality Event producers, venues, tourism operators
Retail & E-commerce Independent retail, online shops, D2C brands

Why Not Someone Else?

vs. Internal IT hire

Your IT person maintains what you have. I optimize what you need. An internal hire costs ¥5-8M/year and takes 6 months to ramp. I deliver an action plan in 2 weeks.

vs. Japanese consultancy

Local system integrators sell you more tools and longer contracts. I eliminate the tools you don't need and build systems that run without ongoing dependency on me.

vs. Doing nothing

The cost of broken systems compounds every month. ¥200K+ in redundant subscriptions. 15+ hours/week in manual work. Revenue leaking through unmeasured systems. The audit gives you a clear baseline before bigger spend.

How I Work In Japan

Most clients are owner-led or foreign-run SMEs working across English and Japanese. I work directly with founders, operations leads, accountants, agencies, and local vendors to make the stack legible and keep decisions moving.

That means practical infrastructure work: bilingual documentation when needed, vendor coordination across Japan-specific and global tools, and systems your team can still run after I leave.

If execution feels harder than it should be, that instinct is usually right, and it's usually structural.

Book a technology decision session ($175) →

Best first step 45-minute decision session ($175). If the issue is structural, the next step is a written Technology Health Check starting at $1,000.