About

Matt Ketchum — MKUltraman

Digital Infrastructure Consultant · Tokyo · 10+ Years

I've spent 10 years watching Japanese businesses suffocate under their own tool chaos. I've helped 40+ SMEs eliminate redundant software, automate workflows that were eating 15+ hours per week, and build reporting systems that actually show what's working.

I work with a small number of clients at a time — typically 6-8 per year. When your systems are this broken, depth matters more than scale.

40+ SMEs transformed

60 days Audit to action

10yr Japan market

What I Do

I audit, fix, and manage the digital infrastructure that SMEs run on. That means the tools, the workflows between them, and the reporting layer that makes the business legible. Most organizations I work with are paying for 8-15 tools and using 4 of them properly. Their processes grew organically — a polite word for broken. And nothing is measured, so nobody knows what's actually working.

I fix all of that. The typical engagement starts with a Stack Audit that maps everything, quantifies the waste, and delivers a clear action plan. Most clients see significant savings within 60 days. From there, I either build the new infrastructure myself or hand off the plan for their team to execute.

Industries I Work With

Food & Beverage Restaurants, producers, importers, event caterers

Media & Content Publishers, podcasts, video production, agencies

Professional Services Consultants, coaches, legal, accounting

Events & Hospitality Event producers, venues, tourism operators

Retail & E-commerce Independent retail, online shops, D2C brands

Why Not Someone Else?

vs. Internal IT hire

Your IT person maintains what you have. I optimize what you need. An internal hire costs ¥5-8M/year and takes 6 months to ramp. I deliver an action plan in 2 weeks.

vs. Japanese consultancy

Local system integrators sell you more tools and longer contracts. I eliminate the tools you don't need and build systems that run without ongoing dependency on me.

vs. Doing nothing

The cost of broken systems compounds every month. ¥200K+ in redundant subscriptions. 15+ hours/week in manual work. Revenue leaking through unmeasured systems. The audit pays for itself.

The Ultra Guild

MKUltraman is the hub of a network of 10 independent sites I operate across music, food, travel, art, and storytelling in Japan. This network — the Ultra Guild — runs on shared digital infrastructure, proving the same systems thinking I bring to client work.

If execution feels harder than it should be, that instinct is usually right — and it's usually structural.

Get your stack audited →