Why I use it
Its job in the stack
I use Google Analytics to understand which visits produce meaningful actions and where a website loses people. A small, deliberate event model is more useful than collecting every possible click.
Analytics only answers questions the implementation can support. Consent, internal traffic, cross-domain journeys and event definitions must be designed before dashboards can be trusted.
Where it earns its place
Work I use it for
- 01Acquisition measurement
- 02Conversion events
- 03Content performance
- 04Journey analysis
Limits
What it does not solve
Configuration errors and consent constraints can distort the data. Analytics should not collect personal information or replace business records.