White Label: Branding & distribution

White Label.

Three doors into the same idea: good products deserve good branding and the right distribution. Sometimes that's me putting my name on someone else's product. Sometimes it's you putting yours on Habanebros'. Sometimes it's me taking your product and moving it under my brand.

01 My product

Pain Sauce

My band's hot sauce. Real product. For sale now.

Worship Pain is my band. Pain Sauce is what happens when you take your brand seriously enough to put it on a bottle. The sauce is made by Habanebros, labeled with our art, sold on our merch store. This is the original, and the proof the rest works.

Deal Buy a bottle
Get Pain Sauce →
02 Service for creators

Your Sauce

Your label on the same sauce. I build and run the funnel.

Bands, creators, restaurants: anyone with a brand people care about. Your sauce lives as a product on Habanebros' Shopify: they handle payments and pay out from there. Upfront is small: label design, printing, and prepping empty bottles for filling. No per-bottle wholesale to front. Habanebros sets the bottle cost; you set the retail on top. I take a percent of that margin.

Deal Low upfront · rev share
Start a sauce →
03 Inbound from producers

Your Product

Made something great? Let's get it in front of more people.

If you make something real (food, merch, a tool, hardware) and you'd rather spend your time making it than running a sales operation, send it my way. If I think I can move it, I'll white-label it under one of my brands and take over distribution. You keep doing what you do best. I handle the funnel.

Deal Case-by-case
Pitch your product →

Proof of concept

I built it for myself first.

Pain Sauce wasn't a business plan. It was me taking my band's brand seriously enough to put it on something physical, finding a real manufacturer (Habanebros), and building the online flow to sell it. Once it was working, the question was obvious: whose brand is next?

Your Sauce is the same pipeline, pointed at you. Your Product is the same distribution muscle, pointed at someone else's inventory. Different directions, same engine.

Worship Pain
Pain Sauce
Made by Habanebros Sold on merch store Custom label

Your Sauce: good fit if

  • You have a brand people actually care about
  • You want merch that's different from a t-shirt
  • You want to sell online without running the technical side
  • You're okay with a rev share instead of fixed costs

Your Product: good fit if

  • You make a real product and want it in front of more people
  • You'd rather spend your time building than running a sales operation
  • You have margin to share with a distribution partner
  • You don't mind someone else's brand on the front of it

White-label inquiry

Tell me what you have and why it fits.

I need enough context to judge fit quickly: what the product or brand is, who buys it, and where you think the leverage is.

  1. 01
    You pick the lane

    Your Sauce if you want your brand on a product. Your Product if you want distribution help for something you already make.

  2. 02
    I review the fit

    Audience, margin, brand strength, and whether I can actually move it.

  3. 03
    We discuss structure

    If it's viable, we talk rev share, upfront setup, or a distribution structure that makes sense.

Need consulting for your internal stack instead? Use the consulting contact form.

Questions

Common questions.

What's the difference between the three offerings?

Pain Sauce is my own product: my band's hot sauce, for sale. Your Sauce is the same service turned outward. Your label on the same Habanebros sauce, I build and run your funnel for a cut. Your Product is the inverse. You make something good and want to focus on making it, I white-label it under my own brand and take over distribution.

Who makes the actual hot sauce?

Habanebros. They manufacture the sauce for Pain Sauce and for any client who wants their own branded version. The product is real, not a dropshipped placeholder.

What kind of products will you white-label?

Any product, but I'm selective. Food, merch, tools, hardware. It depends on whether I think I can actually move it. If it's a good product, you have margin to share, and it fits something I can market, we can talk.

How are deals structured?

Your Sauce: small upfront for label design, printing, and bottle prep. Then your sauce sells through Habanebros' Shopify, they collect and pay out, and I take a percent of the margin you set above their bottle cost. Your Product: case-by-case. Could be rev share, bulk purchase, or a hybrid, depending on what makes sense for the product and my distribution cost.

Do I need a website or audience already?

For Your Sauce: a brand people actually care about helps, but I can stand up the sales page from scratch. For Your Product: you don't need an audience at all. That's what I'm bringing.

What's the proof this works?

Pain Sauce: a hot sauce I put my band's branding on, sold through my own funnel. I did it before turning it into a service. The same pipeline is what powers Your Sauce. The same distribution muscle is what powers Your Product.

Pick a door.

Tell me which one fits, and a few words about what you're working with.