Topic · 11 articles
Websites, events and customer systems in Japan
A website is only the visible part of a customer system. Behind it sit domains and email, booking and payment, event registration, pricing and the information staff need to deliver what the site promises.
These articles cover that customer-facing layer in Japan: what a website reveals about a business, building a recognizable visual identity, making events easy to find and run, and pricing services and products so customers understand and trust them.
The same principle runs through all of them. Make the next step obvious for the customer, and make sure the systems behind it can keep the promise.
All articles in this topic
11- Dual pricing in Japan: resident discounts vs tourist surcharges Japan's dual pricing debate turns on design. Why a resident discount with clear ID rules works where a foreigner surcharge fails, and how a business can run one.
- What a company website reveals about the business behind it A polished site can hide weak systems, and a plain one can front a capable business. What a website reveals, what it hides, and what a Japan site needs.
- How to get useful introductions at Tokyo business events Most Tokyo networking events produce business cards, not results. What structured formats do differently, and how organizers and attendees can get useful introductions.
- Making music and design with Thom Smith My collaboration with Thom Smith grew out of years in bands together. That shared history shapes how we work on his design releases, including a Year of the Horse nengajo.
- How to make an event in Japan easy to find in search Before promoting an event in Japan, give it one public page with the date, venue and a working way to book, so search engines and guests can find it.
- Making an unfamiliar product easier to adopt A washlet is ordinary in Japan and strange elsewhere. Adoption depends on answering real questions about comfort, installation, maintenance and whether it is worth the cost.
- How to raise prices in Japan after decades of deflation Japanese customers now expect price increases, and record tourism has widened the market. How small businesses can set prices the work supports and explain them.
- Event registration, payment and check-in for events in Japan Guests judge an event by registration, payment and arrival. How to replace email RSVPs and cash at the door with a setup that works for events in Japan.
- Building a visual identity for a business in Japan A visual identity works when people recognize it everywhere you appear. How to build one for a Japan business, from bilingual type to meishi, LINE and the web.
- Room for psychedelic art in a professional identity A professional identity does not have to look anonymous. Vivid art like Tetsunori Tawaraya's can belong in it, if the personality stays coherent with the work people hire you for.
- How clear service pricing builds client trust in Japan Quiet discounts and blurred packages make clients unsure what they are buying. How service providers in Japan can publish and hold prices clients trust.